THE ROLE: Marketing Analyst, Loyalty and Payment Programs
Join Rue Gilt Groupe as a Marketing Analyst, Loyalty and Payment Programs, and help drive one of our most important strategies: Engaging and Amazing Top Buyers to accelerate Rue Gilt Groupes growth.
As a Marketing Analyst, Loyalty and Payment Programs, youll develop deep expertise in value drivers for our top buyers. Youll exercise your relentless curiosity to leverage data and customer insights to identify opportunities and develop powerful narratives that will redefine how RGG defines member loyalty programming with a focus on increasing member engagement, buyer retention, and incremental buyer value for our 35M+ Rue La La and Gilt members. You will also help launch and build new payments programs, starting with our current Buy Now Pay Later partnership with Afterpay.
The Marketing Analyst will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our hallmark loyalty programs and launch of new payments partnership.
What Youll Do:
- Execute Marketing Strategy: In order to transform our hallmark customer loyalty programs, youll execute campaigns against rigorous Test and Learn roadmaps. Youll work to report on and monitor key performance metrics, maximizing loyalty enrollment & activation across the customer lifecycle.
- Build Top Customer and Payments Knowledge Base: Our Marketing team runs on data, so youll hone your knowledge about our top buyer behavior & identify trends and opportunities by analyzing large sets of quantitative & qualitative data. Youll develop expertise in loyalty drivers while owning reporting of channel performance metrics, and institute test-and-learn methodology to leverage technology to achieve desired results. Youll be the subject matter expert tracking performance to help identify opportunities with current and new payment programs.
- Partner Cross-functionally: Youll get to closely partner with Marketing Analytics, Creative, Product Management, Technology, Merchandising and Customer Service to guide execution of program campaigns. You will not only help develop the look and feel of campaigns but will be responsible for working to package up the learnings!
About You:
- 2-4 years’ experience in marketing, strategy consulting, program management, or investment banking. Strong interest or experience in retail, e-commerce, and/or B2C marketing.
- BS/BA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus.
- Builder mentality — you think in terms of customer problems and technology solutions
- Excellent communication and stakeholder management skills
- Positive, people-oriented, and energetic attitude
- Strong analytical acumen and data-driven problem-solving skills with proven ability to drive to action.
Bonus points for
If youve got everything going on above, youre already a strong fit. If you have the following too? You earn some extra credit from us.
- Prior experience with Loyalty or Customer Engagement programs, Payments programs, or performance marketing in high-growth, test & learn environments
- Prior experience with Tableau
Expected Base Salary Range: $75,000 – $85,000