Brandeis Innovation Speaker Series - Creating a Landing Page

Sponsored by the Hassenfeld Family Innovation Center, a partnership of the International Business School and Office of Technology Licensing

About this event
A step by step guide to creating your own landing page. The do’s and don’ts, tips and tricks and general outline of what a great landing page should look like

In this day and age, creating a successful landing page is something everybody should know how to do. This step-by-step guide will provide you with :

The tactical basics :

Where should I host my domain? – AWS vs Godaddy
What platform should I use to create my website? – Wix vs Squarespace vs WordPress
What are plugins and what are they used for?
How do I make sure my website is indexed by Google?
The strategy basics:

What information should I include in my landing page?
What are calls to action (CTAs)?
What is “above the fold”?
How do I know my landing page is working?
Part of the Brandeis Innovation Speaker Series
In a technology driven world, the opportunity to transform your ideas into reality lies at the tip of your fingers. This summer, learn how to breathe life into your idea. From creating a network of brilliant mentors to constructing a landing page and branding your product, you will find everything you need to get started in a single place. The Brandeis Innovation Center brings to you its “Speaker Series – From idea to business”. This series of 8 weekly workshops on Wednesdays starting June 9 will transform the way you understand entrepreneurship. Whether you are an entrepreneur, aspiring to be one or simply an excited spectator, these workshops will help you organize your path, create an adaptable mindset and understand the tools at your disposal to increase your chances of success. #StartupWednesdays

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