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Brandeis Innovation Speaker Series - Making Decisions with Limited Data

Sponsored by the Hassenfeld Family Innovation Center, a partnership of the International Business School and Office of Technology Licensing

About this event
You want to launch your product or service, and you don’t have any data on what your consumers want, how big the market is, or what you need to do – at all. Learn how to fix that, quickly and for free.

Most startups and projects have to be launched in the midst of uncertainty: Will the product or service find customers? How much should we charge? What is the size of the market? Where should we promote it?

In this session, learn how to gather data to refine your product ideas, launch with greater confidence, and continue learning about the best ways to succeed .

About the Speaker:

Christina Inge is the founder of Thoughtlight, a Boston-based digital media and product launch agency. She has 18+ years of experience in marketing for organizations ranging from Fortune 500 companies to small startups. She teaches marketing and innovation at Harvard University and Northeastern University, and served on the board of the IEEE Entrepreneurs’ Network.

Part of the Brandeis Innovation Speaker Series
In a technology driven world, the opportunity to transform your ideas into reality lies at the tip of your fingers. This summer, learn how to breathe life into your idea. From creating a network of brilliant mentors to constructing a landing page and branding your product, you will find everything you need to get started in a single place. The Brandeis Innovation Center brings to you its “Speaker Series – From idea to business”. This series of 8 weekly workshops on Wednesdays starting June 9 will transform the way you understand entrepreneurship. Whether you are an entrepreneur, aspiring to be one or simply an excited spectator, these workshops will help you organize your path, create an adaptable mindset and understand the tools at your disposal to increase your chances of success. #StartupWednesdays

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