Branding Strategy with JJ Schmuckler '07, Global Chief Growth Officer at VML

We’re excited to welcome JJ Schmuckler ’07 back to campus to talk about branding strategy and his experiences as Global Chief Growth Officer at VML, one of the world’s top marketing agencies.As the global chief growth officer, JJ oversees business development activities and corporate go-to-market strategy for VML. Based in New York, JJ is responsible for driving all stages of the agency’s new business initiatives and works closely with global leadership to drive growth for the agency and its clients.Before VML and Y&R merged, JJ served as global chief marketing officer at Y&R. Prior to that, he led the brand partnerships team at Interlude, an interactive video company and WPP investment. His clients included smartwater, Kimberly-Clark and MTV, among others.Don’t miss this opportunity to learn from an industry pro and Brandeis alumnus!  Date & Time: November 11, 12:45PM to 2:05PM Location: Lemberg 054RSVP Link: https://forms.gle/1m1RKAYWHGNEyTLW6 This event is part of part of Professor Grace Zimmerman’s Branding Strategy class. Please allow for students in the class to take their seats first, before filling in empty seats in the back of classroom. If you attend this event, please arrive on time and stay for the entire session. Also note: this is a device-free event. All laptops, tablets and cell phones must be stowed. If you would like to take notes, please bring a notebook and pen.The event is co-presented by the International Marketing Club (IMC), who will be collecting RSVPs. You will be brought to an external form the IMC created to register.

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