Location: United States Experience Type: Past Field Projects
Dice is an events logistics and office catering platform which aims to reduce the amount of time people spend in planning for a catered event. It curates menus from the local area’s top rated caterers and restaurants that are designed around the clients’ price point, number of attendees and menu preferences. Through the Dice platform, users reduce work time wasted sourcing the right menu, negotiating with vendors and planning logistics.
Strategic Marketing Growth and User Acquisition Project spring 2019: Students worked with Dice to understand their business goals and marketing efforts to date. They researched and analyzed competitors in their space, target consumers, gained insights to Dice user behavior, developed insights shared with their partner in their final presentation and delivered a suggested strategic marketing plan with a focus on brand visibility and user acquisition growth.
“The students were well-organized in their execution. They performed research on our competitors to understand how Dice can be further differentiated. They applied what they learn to designing and setting up social media platforms for different sales channels. They were communicative with changes they would want Dice to execute in the future for wider user acquisition.” — Jeffrey Ho, co-founder and Chief Logistics Officer at Dice