“About the Series: As current students, most of us have explored ChatGPT in work or study, or out of curiosity, mostly to facilitate some dirty work to increase productivity. As a CSE Career Captain, ChatGPT really helps a lot with my industry research work, acting like an AI expert across various industries.
Marketing: ChatGPT is really a good content creating assistant, so as a student who has taken marketing courses at Brandeis International Business School, I wanted to learn more about how AI technology revolutionized the marketing industry. Here’s what I found!”
– Ruolan Li, MA’24
Check out the second installation in a new CSE Connect Series about how ChatGPT is influencing the various industries of interest to Brandeis International Business School Students!
Revolutionizing Marketing: ChatGPT Transforming the Landscape of the Industry
In an era where technology evolves at a relentless pace, businesses are constantly seeking innovative ways to connect with their audience. One groundbreaking development that has captured the attention of the marketing industry is the advent of ChatGPT – a revolutionary language model that is reshaping the dynamics of customer engagement.
ChatGPT: A Highly Targeted Marketing Tool
According to verified market research, the AI writing assistant software market will reach about $6.5 billion by 2030, which is washing over marketing departments everywhere. An article from Forbes, “Making ChatGPT A Highly-Targeted Marketing Tool, Any Word Predicts Its Performance” mentioned that a survey of 1,000 marketers in the US found that 73% of them used generative AI tools to help create text, images, videos or other marketing content. Generative AI’s top use case is website copy, and the next most common use cases are email copy, social media copy, social media images, chatbots that interact with customers, website images, SEO content, blog posts, and marketing/sales collateral.
AI-Generated Contents Really Work for Digital Marketing
The article “We tried using OpenAI to generate marketing strategies — and it worked” from TechCrunch indicates that OpenAI helped increase organic traffic to the website. To make use of ChatGPT in generating marketing strategies, the first important thing is to train the AI system to find optimal keywords, which is a fundamental step that leads to the efficiency of AI-generated content. As we fed the AI system more information, the results formulated improved, and the recommendations got better, we could develop an SEO strategy that guaranteed a top spot in search results.
ChatGPT Helps Marketers Find New Opportunities
ChatGPT prompts to pinpoint new patterns that could signal emerging market trends, identify the next big opportunity by finding out what customers are willing to pay for, find gaps in the market, understand public perception, and predict the future, according to the Forbes article “5 ChatGPT Prompts To Identify Your Next Big Business Opportunity”. These 5 prompts mentioned above allow marketers to understand the market and their customers better and stay well ahead of the game with comprehensive information that could open a world of possibility.
AI Boosts Marketing Industry transformation
Throughout history, we’ve seen that new developments in technology have tended to create new jobs as quickly as it makes old jobs redundant. ChatGPT, as a smart content creator, will it put people working in advertising and marketing in danger of becoming redundant? The post from Forbes, “How Will ChatGPT Affect Your Job If You Work In Advertising And Marketing?” analyzed this question that marketers should concentrate on developing and exploiting their uniquely human characteristics, including creativity, strategic thinking, empathy, and emotional intelligence. Instead of worrying about being replaced by AI, it’s better to utilize AI to become a more effective and efficient marketer.
Reflection
As we navigate the ever-evolving landscape of marketing in the digital age, ChatGPT stands out as a highly targeted and transformative tool for businesses. By leveraging ChatGPT to generate content, identify opportunities, and stay ahead of market trends, marketers can harness the power of AI to enhance their roles rather than fear redundancy. As we embrace the future, the key lies in integrating AI as a partner in our marketing endeavors, allowing us to focus on the distinctly human qualities that make us irreplaceable in this dynamic industry—creativity, strategic thinking, empathy, and emotional intelligence. Embracing this synergy, marketers can not only survive but thrive in the era of AI-driven innovation.
Written by Ruolan Li, MA’24, and run through ChatGPT for grammar and spelling, this is the second installation in the CSE Connect Series about how ChatGPT is influencing the various industries of interest to Brandeis International Business School Students.
